A Fluid Shopping experience
like no other
Where discovery meets shopping; explore brands and styles in a flow built for curiosity
The first results are inâDiscovery Shopping really does hit different.
Early feedback shows what we set out to proveâshopping can be fluid, playful, and endlessly surprising.
More fun then doom-scrolling
Discover products the same way you discover contentâfast, fluid, and effortless.
Say it feels more like play than shopping
Because finding your next favorite thing should feel like a game, not a chore.
From swipe to checkout in seconds
No carts, no clutterâjust instant shopping in motion.
Your new home for Discovery Shopping.
Thumb is designed to feel less like an online store and more like a playground for finding what you love. From the very first screen, youâre dropped into a feed thatâs fast, fluid, and tailored to your taste.
Swipe down to add to cart. Pull your products in.
Swipe left and right to explore styles, brands, and categories. Scroll up and down like TikTok to discover products. When youâre ready, pull down from the top to drop it straight into your cart.
And for those moments you canât wait? Just double tap with Instant Buy and itâs yoursâno extra steps, no distractions.
Checkout without the clutter.
The Thumb cart is designed to be simple, fast, and focused on closing the purchase. No forms, no frictionâjust a clear path to buying what you love.
Weâve stripped away everything unnecessary. Only the fastest, most trusted payment methods: Apple Pay, Google Pay, and Afterpay.
Search that feels like discovery.
With Thumb, search isnât about typing and scrolling through endless grids. Instead, swipe right to add categories, swipe left to remove them, and swipe up or down to dive deeper. Your feed adapts instantly, personalising itself to what you actually want to see.
Want to sell on thumb?
Turn your products into an experience â fast, simple, and built for growth.
Anyone can Sell
Whether youâre a creator, a small brand, or a big retailer â if youâve got products, you can sell them on Thumb.
Link your Account
Connect your Shopify store or Shein seller account â weâll automatically pull the data we need. You just approve the products you want live, and youâre ready to start selling.
No upfront Risk
There are no setup costs or hidden fees. We only take a 5% commission on each sale. Need more reach? Boost your visibility with a custom store feed for a small monthly fee.
What our first beta users are saying
Feedback from people whoâve tested shopping the Thumb way.
Want to be one of our first users?
FAQs
Thumb is built with and for our community â starting with early users in Brisbane and scaling globally. At the same time, we know investors want clarity on how weâll capture the shift from search-driven to discovery-led shopping. These FAQs answer both.
Weâre starting small but thinking big. Our beta launch kicks off in Brisbane, focusing on students and young communities who are always first to adopt new trends. From there, weâll scale nationally, and then globally â Thumb is designed to be borderless from day one.
Weâre a team of founders, product builders, and growth hackers with a track record of creating and scaling products. Thumb is backed by advisors in tech, retail, and venture who believe in our mission to build the next generation of e-commerce â one designed for speed, experience, and Gen Z culture.
The online shopping experience hasnât evolved in 20 years â itâs still grid-based and search-heavy. Gen Z doesnât want that. They live in swipe culture (TikTok, Tinder, Reels). Thumb is seizing this once-in-a-generation gap: the shift from intent-driven shopping to discovery-led shopping.
We run a simple model: a 5% fee on every transaction, plus optional subscriptions for sellers who want a dedicated custom feed. That means no upfront costs, no risk for sellers â we only win when they win.
Thumb is building the infrastructure for swipe-native commerce, starting in Australia but designed to go global. Weâre targeting the same user base that made TikTok explode â but applying it to shopping, a $6 trillion global industry. Early backers have the chance to help shape the next category-defining consumer app.
Whether youâre an investor, brand, or creator, weâd love to connect.
âContact: taylorgrey@thumb.support